Supporting the UK, EU and US markets, I developed campaign messaging for seasonal launches, creating narratives that landed with impact across various audience touchpoints. Alongside this, I worked on BAU requests, writing copy for press releases, content pages, blogs, tech films, in-store POS, digital banners and weekly emails. My Wedge Wonders email was the highest performing non-promotional email for Clarks in May 2022, generating substantial revenue for the team.