Supporting the UK, EU and US markets, I've developed campaign messaging for seasonal launches, creating narratives that land with impact across various audience touchpoints. Alongside this, I’ve worked on BAU requests, writing copy for press releases, content pages, blogs, tech films, in-store POS, digital banners and weekly emails. My Wedge Wonders email was the highest performing non-promotional email for Clarks in May 2022, generating substantial revenue for the team.