Worked within the Global Copy Team at Swarovski to produce copy for all markets. Developed storytelling for key cultural moments including, Ramadan, Diwali and the Vienna Opera Ball. Also supported with naming new stores, products and collections and creating content for in-store signage, digital pages, newsletters, press releases and social.
Diwali 2023
Lead copywriter, developed the campaign tagline ‘Embrace the Light’ which was successfully deployed across multiple channels, including in-store, digital and CRM resulting in a significant increase in online traffic and sales vs the same period in 2022. The tagline was also utilized as part of the 2024 campaign, once again leading to strong sales.
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Content Pages
Crafted searchable, optimized copy for a range of editorial style pages with evergreen content on topics such as huggie earrings, promise rings and spring colour trends.
Social - LinkedIn
Newsletters
