Please see below for a list of my key skills; for examples of my work please click on the portfolio tab above
01. WEB & E-COMMERCE COPY
I have a strong background in product, category, brand and landing page copy; be it finding new ways to describe a classic white t-shirt or capturing a label's unique aesthetic. I've got the words and confidence to connect with customers, all the while balancing traditional narrative forms with commercial savvy.
02. DIGITAL MARKETING
Embodying the mood and catching the eye: from emails and online campaigns to social media (subject lines, homepage sells, banners, style tips, blurbs, enticing CTAs and captions), I'm a creative storyteller with the words to engage, inspire and influence a discerning, global audience.
03. EDITORIAL WRITING
Whether you're after something short and snappy or you're looking for someone who's mastered the art of the long form, I'm skilled at adapting my style to suit a variety of platforms, purposes and readerships. News, reviews, trend pieces, guides, features and interviews – I've got it covered.
04. TONE OF VOICE
I greatly appreciate the importance of branding in the written word. Whether acting as a guardian for that all-important tone of voice or creating and upholding house style guides, I'm experienced in ensuring my words are authentic and always encapsulate the essence of the brand.
05. PROOFING // SUB-EDITING
Maintaining accuracy, consistency and relevance - I excel at producing clean copy, whilst ensuring my team of writers do the same. I'm also a stickler for flawless spelling, punctuation and grammar, with a keen eye for detail that rarely misses an error!
06. CONTENT CREATION // CALENDER PLANNING
Be it generating story ideas, developing concepts/ themes for campaigns or brainstorming original ways of driving traffic, retaining audiences and increasing e-commerce sales, I bring with me a considered approach to producing absorbing content.
07. RESEARCH // INTERVIEWS
A naturally inquisitive mind means I love delving deeper into the people and stories behind the scenes, as well as being the first to discover the next big thing - helping me create content that's both current and compelling.
From conceptualising to building, I've supported with email newsletters using platforms like Emarsys and Mailchimp. I recognise the significance of the creative (standout subject lines, captivating content and copy) and the scientific: tracking behaviour, segmenting for targeted campaigns and using stats to improve future communications.
09. SEO // GOOGLE ANALYTICS
I have a solid grasp of SEO principles and best practice as well as the ability to interpret and use Google Analytics data to inform and enhance my work. I'm also comfortable taking on online content management using a CMS.
10. ADOBE CREATIVE CLOUD
With experience in both InDesign and Photoshop, I can identify exceptional layouts, acknowledging what does and doesn't work well, whilst also knowing how to effectively edit pictures and words to fit any story perfectly.
11. VISUAL MERCHANDISING
Although my background lies primarily in writing, a creative eye coupled with excellent brand awareness means that I'm equally well-suited to building visually appealing, commercially driven pages.
12. LINE MANAGEMENT
I'm skilled in managing a team of writers (both in-house and remote), building vital relationships, encouraging best-in-class practices, ensuring a smooth workflow and preserving high standards and exemplary quality even when juggling multiple projects and working to tight deadlines.